Do not assume gold here the way you might on the women's side of the range; a good chunk of what's on this page is tantalum and carbon fiber instead, chosen on purpose for durability over tradition. Where we do use gold, it's solid, 14K or 18K, never plated, including our own simple sandpaper-finish bands in-house. The two options aren't better or worse than each other, just built for different priorities. One survives a construction site, the other survives a black tie photo. Pick your battles.
The look ranges just as wide as the metal. Classic polished and sandpaper-finish bands sit at the quiet end. At the other end, alternative-metal designs get genuinely bold, black carbon fiber set with black diamonds, a look gold was never going to pull off the same way. Know roughly which end you're shopping before you scroll the whole range; it'll save you some back-and-forth.
Thinking about an engraving? The honest advice is in the questions below. Anything bought here is cleaned and checked free every year, alternative metals included, even the ones that shrug off the wear a gold band would show. Out of province, text the style you are drawn to and we will talk you through gold versus tougher metal before you buy, which is the one real decision on this page.